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5 Million reasons
to get your regional newspaper online

Can you put a price on the value of a local paper?

The Australian Government has. Recognizing the key contributions regional and independent newspapers have in their communities it is investing millions to support publishers in the production of public interest journalism.

$0 down and we take care of the entire process.

If you have no online news, or a site that needs to be refreshed, that’s OK - we can help. We partner with great independent local newspaper businesses across Australia. They report on their all-important local stories while we do the digital magic (development, training & ongoing support).

The Australian Government is offering grants right now, to get online, which means it will not cost you anything (applications close 22-May).

Birdsville Races, thanks to The Longreach Leader

Our newspaper business partners will testify,

  • you don’t have to transform your business
  • you won’t be left to do it yourself, we partner with you ongoing
  • you don’t have to become digital experts overnight
  • you will have an online arm to your business that generates revenue (even if you’re a free paper)

We’re a small business too.
We understand how to keep things simple so your valuable time is spent publishing your local news, sport & stories not managing the technology.

Never heard of Potent?

We’re not offended, that comes with being a challenger business. The good news is this means we have to deliver better service than the ‘go to guys’. The better news is that you will know someone in the industry that does know about Potent. Ask around, our reputation is our best salesperson. Potent was established in 2003 - focusing on making online success simple.

Excellent look and feel of the site. Thanks to you and pass on our thanks to your team who put in an extra special effort. I know I pushed but the result was worthy of your efforts. Thanks and regards,

Andrew Stewart - Longreach Leader

$5M Grant Round 2020 - Applications close 2pm, 22nd May
Regional and Small Publishers Innovation Fund

This $5 million round of the Innovation Fund has been fast tracked given the additional pressures of the COVID-19 pandemic. It aims to support publishers in the production of public interest journalism.
Read the Round Release information on the ACMA website.

Apply for what you need, from $50K

If you’re a regional newspaper owner, we’d love to talk about what you really need, and how we can assist.

Then we can step you through the process, so you’re not left figuring out the Grant Process alone.  We’ll ensure what you apply for will provide the best outcome for your business.

It all starts with a conversation.

If getting your local news, sport and stories online is something you are interested in, let’s start with an informal chat and get to know you and your business.

Feel free to call direct or email...

We'd love to discuss your small business' needs...

Get In Touch

We’d love to meet you face to face and chat about your business...