Reviews + Reputation Management
A good rep is hard won, and can be easily lost!
In this era where every customers’ opinion is broadcasted on the first page of Google, Facebook, and a host of other review websites… it is increasingly important to manage our online reputation. You want to encourage your fans to be public in their praise, and give your detractors a way to provide constructive direct feedback privately.
We all, as small businesses looking to make our mark, face the certainty of our reputation proceeding us… this is both our strength and our vulnerability.
The age of the empowered consumer is here, and managing your Brand has to evolve. The customer experience influences a brand’s reputation more than ever before. Our businesses have always been defined by what people say about us - the difference is they now have a global platform to shout from.
We are very pleased to now be able to offer:
• Reputation management
• Review Acquisition
• Website integration
• Review management
• Funnelled +ve vs. –ve reviews
Why are Good Reviews so important… do I really need a reputation strategy?
- 90% of consumers reportedly read online reviews before choosing a business to buy from. 72% admit to trusting them as much as recommendations from family or friends.
- We understand, unprompted, consumers will tell twice as many people about their Negative experience as their Positive ones.
- 4 out of 5 consumers reverse their purchase decision based on negative online reviews.
It takes many good deeds to build a good reputation, and only one bad one to lose it. Benjamin Franklin
Bad Reviews happen…
We have all had customers that are completely unreasonable, and no matter how accommodating we are they are ready to tell anyone who will listen of their negative experience. If we are not actively encouraging our happy customers to speak out, we are leaving our reputation vulnerable to these off the wall screamers. A dozen 1 star reviews when you have twenty 4 & 5 stars will slow any prospective customer. But a dozen in a host of two hundred… well, then they just look like outliers.
We need to make Good Reviews happen…
Potent REP, is reputation management where we monitor & respond to online reviews. It also provides a proven review acquisition process and displays your good reviews front & centre for everyone to see. It funnels positive reviews into public praise and diverts negative reviews toward private complaint. Fully integrated with your website, and linked to Google My Business, Facebook and more, your great reviews will help you build an ever improving online reputation.
Let your 'Happy Clients' spread the word
Whether you have a great flood of reviews and good internal processes to keep building on them, or if you are still at the early stages of building your online reputation, our Reputation Management software is a great add-on for any business. This add-on will allow you to have your happy customers spread the word to new and prospective customers about how good your products and services are.
Potent Reputation Management is a comprehensive software package to help you in the process of
acquiring more positive reviews, and showing them off for the world to see.
If you’re ready, please get in touch we’d love to meet you face to face and chat about your business, and how we can help build and protect your reputation online.
$135 p/m Reputation Management
I felt that my questions were given a very in depth answer to which helped me to understand the problem. Very professional and always so quick to respond. I am glad we are with Potent.