What we do is fuelled by why we do it…
Potent is a small boutique web and online marketing firm, established in 2003 in Melbourne Victoria. We love working with passionate entrepreneurs and small business owners. They are the craftsman and practitioners who have put it all on the line to establish and make their business a success.
Their journey has been our journey. So we understand the unique pressures and challenges faced by these passionate business owners. This shared experience has driven our innovation and service development to better manage their online presence for the best long-term return on investment.
It’s not about the technology or making ‘cool things’. Our success is simply defined by providing easy to use websites that build our client’s business to its full potential.
Our in-house design and after care team will get to know your business and your needs. They will work with you regularly across the years. Whilst we do build and develop websites, we are fundamentally an ongoing management company that is committed to the long term.
We drive business to your business.
Excellent. Lukas, Lindsay, Andrew, Micah (and James back in the day) have all helped us on our journey. Always responsive, open to discussion and most of all are strong in their craft.
Yujin Lim - Occupational Health & Exercise Physiology
Making websites that work
We started using this tag line over a decade ago and it still holds today. Creating a beautiful custom-tailored website is great but it needs to be more than just ‘pretty’. It needs to deliver for its owner, which is why we include ongoing management.
- Deliver secure websites that are always up. Websites should not have down-time. They are an important business asset that needs to be maintained and protected.
- Deliver stability. We guarantee the function of our websites ‘for life’. If something goes wrong or technology changes and the site doesn’t perform as originally designed - we fix it! No Charge.
- Deliver performance. From website speed, to being found on Google, to converting into real enquiries the continual focus on managing and improving performance is key to our ongoing service.
- Deliver a return on investment. We understand small business and that cash-flow is king. We will work with you to provide the right solution for your business – at the right stage of your business. This ensures your website is an appreciating asset that delivers a return.
Practical next steps
Developing and designing websites that work is the foundation of what we do. Once your website is established we provide a range of online marketing solutions designed with micro and small businesses in mind. These services assist in growing your website traffic and growing your customer base.
We provide SEO services (Search Engine Optimisation) that cover the key SEO improvements for your website at a fraction of the costs of SEO agencies. With no upfront fee, an Australian team, no contracts and an assurance of using Good SEO (known as white hat) techniques adding SEO to your Potent website is simple and easy.
Google Advertising in 2020 is what the Yellow Pages was in the 80s. Google Ads get more traffic looking for your goods and services onto your site. This type of SEM (Search Engine Marketing) is the best way to leverage a good website that converts visitors into clients, into a great website that is giving a measurable return on investment.
The age of the empowered consumer is here, and managing your Brand has evolved into Reputation Management. Businesses have always been defined by what people say about them, the difference is they now have a global platform to speak from.
Really happy with the quality of my new website. Lukas and the team kept me updated every step of the way and helped me integrate some really cool (and new) tech into my website to make it look super awesome.
Troy Willems - Constant Evolution
No contracts ever
We’ve built our business on providing great service and giving small business owners freedom to choose their provider. At Potent there’s no ongoing contract so if you need to move on for whatever reason, that’s ok, you can leave at any time. We’d rather impress you with our service to secure your ongoing business, rather than try to lock you into something long term.
So why would you want a Potent website?
We provide user focussed simple websites designed with the business’ success in mind. More importantly our after care service makes working with us easy to build on your success ongoing.
If you’re ready, please get in touch we’d love to meet you face to face and chat about your business, and how we can support you online.
Professional, extremely helpful always ready to assist. Thank you so much!
Marie Suleman - The Stonemill 347, Food & Wine Bar