Byrne Law

Byrne Law is a boutique legal practice based in Talbot and Maryborough, VIC, redefining what it means to deliver legal support in rural communities. Led by the dynamic and down-to-earth Sarah Byrne—a farmer, mother, and seasoned legal professional—the firm offers fixed-price legal services across Wills & Estates, Succession Planning, Agricultural Law, Property Law, and more.

The Challenge

Sarah approached Potent because she wanted to get more customers by elevating Byrne Law's online presence in a way that showcased what sets Byrne Law apart, including:

• "Flexibility, transparency, and genuine care."

• "No big-city overheads, no hidden fees"

• "practical, personable legal advice tailored to the unique needs of regional Victorians."

• "deep expertise and a refreshingly human touch."

Sarah also wanted to clearly promote Byrne Law's services and provide answers to frequently asked questions.

And importantly, Sarah wanted to rank highly on search engines in a fairly locally-saturated market, but with the added challenge of covering a broad geographical area.

The Solution

At Potent we don't just "build cool things". We pride ourselves in a our user-centric process that seeks to understand the challenge and develop a winning strategy.

To address the challenge, for Byrne Law we started with a strategy discussion to clarify their brand, unique selling proposition (USP), and preferred clientele.

As a result we decided the best course of action was to...

1. Create a brand new business website design

2. Get an on-location photoshoot to feature the beautiful landscape and farming lifestyle of the area

3. Conduct keyword research and create professionally written SEO-optimised copywriting.

4. Create multiple web pages clearly explaining the services and Byrne Law's USP

5. Develop and add per-service FAQs to the website to increase credibility and trust.

6. Provide easy to use contact details and online enquiry form

7. Launch a targeted Google Ads campaign

The Result - Another Happy Customer!

We were absolutely thrilled with both the process and the result. And Sarah is too!

Thanks Sarah! You've been an ABSOLUTE pleasure to work with. We look forward to the ongoing work to support your business goals.

⭐⭐⭐⭐⭐

Fantastic to work with and my website is amazing!

Sarah Byrne, Principle - Byrne Law