That brings us to the end of our Potent SEO process. We hope you have gained some valuable insoghts.

If you are interested in buying SEO services there is a section about some of the pitfalls you may encounter under resources.

You should ideally consider this guide as an introduction to SEO. We encourage you to make sure you use some of the resources in the further reading section (resources). Above all don’t be afraid to experiment and try out new things. Trying new things at a small scale should not hurt your results (too much) and may uncover some gems which will give you great results used across your whole site.

It’s a marathon

SEO is more like a marathon than a sprint. You will find that you are spending most of your time making incremental improvements rather than making a huge effort and then ignoring your site for several months or years. This means you don’t have to get it perfect first time. Keep researching, developing great content and measuring and you’ll gradually reap the rewards.

What customers want

Along the way you’ll be finding out what people are looking for. You’ll be able to get further benefit by including these insights in your other marketing, and of course in honing your overall business’ focus.

All the best

We wish you all the best for the success of your website and your business. If you have any questions, feedback or want to tell us anything you think we’ve missed please get in touch. We look forward to hearing from you.