Google Adwords Campaigns
Google Adwords gives you access to a huge pool of potential customers.
Around 85% of Internet users visit Google daily to perform millions of searches.
Google Adwords can be a highly effective advertising medium to capture Online Traffic for your business. Commonly referred to as a Pay per Click (PPC) campaign, Google Adwords can enable you to setup advertisements on the front page of Google Search Results Pages. On Google, the adverts are listed as "Sponsored Links" and you only pay when a prospective client, not only reads their advert but also, clicks through to visit your website.
Advertise to People who are Already Looking for You
With traditional advertising and many forms of online advertising, the adverts go to many people who may or may not be interested in the product or services. You therefore are forced to Pay Per Reader rather than simply paying for those interested prospective clients. All Press / Magazine / TV / Radio and even Letterbox drop advertising is Pay Per Reader, which inherently involves waste.
Google Adwords adverts however, are targeted to people's specific needs or interests. A potential client will only see your advert when they are deliberately searching for those products or services.
Pay Only when People are Interested
Pay per Click advertising simply means you only have to pay for people that are interested enough in what you have on offer, to click through to your website. Unlike other forms of advertising, they don't pay based on the number of people who see the advert (only those who act on it).
PPC can be a very cost effective way of advertising (assuming firstly that the your website is effective at converting visitors into “real enquiries”) as you only pay to capture qualified visitors for the site and therefore increasing the volume of enquiries and potential business.
Note: If a website is ineffective at converting visitors into “real enquiries” a PPC campaign will be a waste of time and money.
At Potent Web we tailor each and every campaign individually to meet our client’s budget and specific goals. Typically we run multiple, competing advertisements to determine the most effective message to capture quality traffic for our clients.
We also incorporate the learning from our client’s website performance and create a feedback loop that helps to improve and better define the selling proposition on the website as well as the PPC adverts as the campaign matures. Due to the close relationship of website design, search engine optimisation and PPC we presently only undertake campaigns for our website clients.
With detailed reporting Potent Web measures each advert’s effectiveness and makes campaign adjustments to continually maximise the Return on Investment (ROI).