Potent SEO guide intro



How to get the most out of this guide

This guide is not a complete explanation of Search Engine Optimisation (SEO). It is written to give you, the website owner, a basic grounding in SEO. It will help you increase the number of your website’s visitors and better understand the role of your website in your business.

The guide is broken into four major chapters explaining the Potent SEO process. At the end of the guide we have added some useful resources and information for assessing SEO providers.

The guide is written to read from beginning to end. We advise you plan to read a chapter a day and to devote an hour each day to actually start practising the topic discussed.

Worksheets are available to help you along with a to-do list which will take you month to month through the process of assessing and enhancing your website’s SEO.

We hope you find this resource to be both engaging and informative.
We encourage your feedback and questions.

Karl Scheele found dead, age 43.

Back in the 1750s in Sweden there lived a scientist named Karl Scheele. Scheele made many important contributions to the then young science of chemistry but was incredibly unlucky. He discovered eight elements and many valuable industrial chemicals which he received no credit or cash for.

Nevertheless Karl continued to slave away at his experiments. Somewhere along the way he developed a strange habit of tasting every chemical that he worked with. Predictably this ended badly when he was found dead, aged 43, at his workbench with a look of surprise on his face.

No one is sure which chemical actually finished him off but Scheele died surrounded by compounds where the smallest amount could be deadly.

Potent – When small amounts have a big effect

That is why this guide is called Potent SEO (Search Engine Optimisation). In the same way that a small amount of poison had a big effect on poor Karl a small amount of SEO can have a big (positive) effect on your business.
There are thousands of SEO techniques which would take years to even begin to master. Potent SEO aims to distil SEO down to the most effective techniques which give you the most benefit for your time invested.

Where 20% of your effort gets 80% of your gains

We don’t pretend this is a complete guide to SEO. It is the result of our experience with what works with small to medium businesses. These businesses tend to sell primarily to a particular location and compete online with (mostly) clueless competitors.

It is primarily aimed at:

  • Business people who don’t have a massive amount of time to dedicate to their website alone.
  • Business people who need a quick education in SEO so they can outsource sensibly.

So what exactly is all the fuss over SEO about anyway?